"The Ten"

Virgil abloh and nike Announce New Design Project

WORDS: Michael Kusumadjaja


“Most of the creative decisions were made in the first three hours.”

- Virgil Abloh

Virgil Abloh’s relationship to Nike began long before he first visited the company’s world headquarters in October 2016 to start a new collaboration. As a teenager, living in Rockford, Illinois, he and his friends sketched shoe ideas and mailed them to Nike. “We were enamored with Air Jordans,” says Abloh, who is now 36 and based between Milan and Chicago. “Michael Jordan was larger than life — he was Superman to me. My entire design background and ethos came from the ‘90s.”
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