A Bathing Ape is a Japanese clothing brand founded by Nigo in 1993. The brand specializes in men's, women's and children's lifestyle and originated out of the Harajuku area of Shibuya in Tokyo and is one of the very first Japanese pioneer brands to start in the early 1990s. Bape is known for its shrewd marketing, particularly the use of very limited production runs in order to stoke demand for its product.